Giving money to charities used to include donations at shopping malls or taking out a check to send through the mail. As the entire world moves towards a unified technological ecosystem, the strategy for supporting charities and causes are changing as well.
According to the M+R 2015 Benchmark Study, which discusses online fundraising, online giving increased 13% from the previous year, with monthly giving growing 32%, and web traffic for non-profit websites rising by 11% as well.
You will find a great amount of opportunities to embrace the digital age and make sure that contributing towards a charity can be as easy as you are able to donate to pick up please, whether it is Doctors without Borders or a youth cancer foundation. Here really are a few techniques companies can do just that.
With the popularity of Kickstarter, crowdfunding projects and companies have grown to be hugely popular. Besides funding the newest board game or a bowl of potato salad, crowdfunding can be used to boost funds for a distinctive cause or perhaps a charity Donate To Pick Up Please.
The premise is easy: a full page is done with all the details of the project, including where the money will and what it’ll be properly used for. A threshold can be set up to ensure that people see, simply how much money is would have to be raised. People can then contribute to the cause through several payment options and see the amount of money has been raised in real-time.
A good example of this really is crowdfunding service Generosity by Indiegogo. It permits a range of fundraising opportunities, such as cancer treatment and legal fees for immigrants.
In the event that you have a full dedicated website for your charity, then a donation button will be the choice for you. This enables visitors never to only see everything about your cause, but contribute to it without leaving your website, though in some cases they might only have two.
PayPal is one option for this, which allows you to gather amounts from all over the world, and even Facebook offers its donate button for charities.
The Médecins Sans Frontières (MSF) website, for example, enables people to either donate once, or put up a regular recurring payment. It indicates that people can donate without having to create monthly payment options and they can select simply how much is likely to be donated, and to which cause as well.
There is the opportunity when the donation process is overly complicated, or leads away to a third party website, the individual is going to be put off and won’t want to donate anymore.
Unlike what the marketing of major phone companies will have you think, there’s a still a big portion of the entire world that use feature phones and not the newest iPhone or Samsung Galaxy S device. Which means that creating an app for the organisation might not be the very best idea. Instead, look at using SMS or USSD codes when it comes to donating.
If your charity specialises in disaster recovery and relief, this can be a simple and fast means of being on the ball for donations. The public will be able to choose how much they wish to donate, which can be usually added with their phone bill or taken from their airtime. It is just a simple and unintrusive method of enabling people to donate without the necessity for an app or signing into a website.
Getting the term from social media marketing about sending an SMS can be easier than lengthy campaigns.
Partnering with a restaurant or eCommerce store
Though much less technologically savvy as others with this list, partnering with a cafe, especially a fast-food one, will make donations a lot easier. KFC, for instance, asks patrons if they’d like to add R2 to their order when paying. This goes towards the company’s Add Hope campaign. Not just do patrons not want to scrounge around for change, it’s automatically put into the bill and into the KFC system, meaning that donations could be tracked as well.
Online shopping website Takealot features a similar system with its checkout process. Customers are asked should they would like to add R5 in order to subscribe to the Beautiful Gate Children’s Home. This too is added onto the customer’s final total without the need for another purchase being made.
There are multiple ways in which your charity can embrace the digital age and ask for donations. What it boils down to is making giving donations as easy as possible for the overall public. If something is too complicated or abrasive, then there exists a chance they will spend their money elsewhere.